Showing your teeth to potential clients.

I know that what I do and sell as a coach is absolutely priceless.

It has changed my life in a gazillion ways, and it helped many people I worked with dramatically and very positively.

Now that is all really helpful and cool, but it’s not an argument.

While talking to a lot of people over the years, I’ve come to the conclusion that it’s impossible to ‘explain’ the results of transformative coaching.

I can chat about it, describe it, sketch it out, paint a picture, put it into a cool story, but in all those cases it’s still mostly a bunch of words.

I can talk about freedom and happiness and joy and creativity as much as I want, but it’s extremely difficult for most people to get a feel for what that actually means for their future, in a practical sense.

People are used to things they can understand, things that make sense on an intellectual level.

That’s why most of us love programs with homework and exercises and daily chores so much: they smell like hard work and logic, and that’s how we’ve learned many skills in our life.

So this mainstream idea about change and progress, this starting point of simply understanding and doing things, is what I often…